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5 Basic Email Marketing Rules
By John Homesmith
The Basics What are your email marketing goals? If you are not too sure , here are a few to think about. 1) Your target audience. Maximize you chance for success by knowing your recipients. Don't kill a great email marketing campaign with lack of focus or direction. Know your audience! 2) You want the email opened Sounds obvious but , this can be a very challenging goal. Create a eye catching layout. Also , write attention grabbing copy and include pictures. Paying attention to this will defiantly improve your open rates. 3) Boosting Sales Planning out your email campaign will get you one step closer to making the sale.But don't forget about the back end. Is the message on your landing pages on target with your newsletter statement? Are you convincing your customers to open there wallets ? Would you buy from you ? Consider the above when planning out your campaigns. 4) Email List How does your email list look? Is it a permission based list? You don't want to buy or rent lists. The best and most profitable way to build your email lists is though a email sign up box on the home page of your blog or website. Asking for permission to send to a recipient is sure fire way to keep you and your business in the green. In other words , you are preventing yourself from Spamming.Ethical email lists lead to positive cash flow. 5) Segment your lists. Keep track of your customers buying habits. Send customers targeted emails based on what you know they like. The more precise you can be , the higher likely hood of a sale you will have. Know your audience. Conclusion Create and launch your first email campaign, go back and analyze the responses. Did you target the right audience? Was the email opened? Did you get an overall response? Take these factors into consideration when sending out a follow up email. Remember practice makes better. Always try to improve and watch your overall sales improve.
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This intel was contributed by Info Man
Info Man
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May, 2012
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