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What is a HTML Email Newsletter?
By John Helms
Email Newsletter One of the most popular promotional materials that email marketer send out to their mailing list are newsletters. Some send out monthly newsletters and some even as often as weekly. These newsletters often contain promos, product updates, and useful tips aimed to arouse subscriber interest in a product or service. In order for an email newsletter to resemble a web page, marketers use HTML code. With HTML, marketers are able to include images with the text. They are also able to layout the newsletter in an attractive and more organized manner. Using HTML, subscribers now look forward to receiving newsletters and actually reading them. HTML With HTML, marketers have a free reign over how they design and layout their newsletters. They can use whatever colors they like that would best suit their company image. They can add images and graphics to strengthen and support their text articles. They can even include links to their web pages and integrate them within the body of the newsletter. HTML helps marketers get their message across to their readers more effectively than plain text. Attention A picture truly is worth a thousand words and with only a few seconds to catch their reader’s attention, email marketers need as much leverage they can get; and HTML newsletters can give them the leverage they need to attract and keep the attention of their readers.
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The copyright for this content entitled "What is a HTML Email Newsletter?" has been specified by the contributor as:
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This intel was contributed by Info Man
Info Man
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May, 2012
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