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What is HTML Email Marketing?
By John Helm
Html Email Marketing HTML email marketing is a trend where marketers use HTML code for their promotional materials and newsletters that they send out to their mailing lists. This makes their marketing materials more attractive to their recipient. As HTML brings with it disadvantages like increased creation cost, non-supportive email accounts, more email space, etc., some people are afraid to try it. But despite its disadvantages, the results that HTML emails brings to the marketers are well worth the cost and effort needed to work around its disadvantages. Code Because HTML emails use HTML code, these emails mostly resemble a webpage – with all the customizable colors, images, fonts, graphics, and links that are very distinctive of web pages. HTML coding makes these types of emails attractive to the recipients and thus, increasing the rate at which people actually open and read these types of emails. For this particular reason, email marketers prefer to send out this type of emails instead of plain text. The Aim The aim of any email marketing campaign is to increase traffic to their website and covert this traffic to sales of their product and/or service. It has been proven that using HTML emails in a marketing campaign tend to bring about higher click conversion rates and this is good news for all email marketers. Because of this, HTML email marketing is increasing in its popularity and more and more marketers turn to this type of emails while its plain text counterpart is becoming a thing of the past. |
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This intel was contributed by Info Man
Info Man
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May, 2012
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